If you're going to launch a new business enterprise, here are some tips for getting it some attention.
Press Release
A press release is among the most effective methods to tell the world about your new business. A well crafted and compelling press release can attract inquiries from TV media, TV shows, magazines, newspapers, bloggers along with other journalists. A news release may also attract buyers, build links to your website and gain potential partners and networking opportunities.
A press release should announce the launch of one's business and promote your site. A good news release will include details like information regarding your company and how it began, information about the owners, a mission statement, along with the all important contact details. Contact details will include the web site URL, business address, a contact email and a particular person to contact along with their contact details, including a phone number, email and/or fax number.
With regards to distributing the news release, there are plenty of options. For businesses with a big budget, consider announcing on the largest newswires like Marketwire, BusinessWire or PR Newswire. They are expensive options however, which range from hundreds to thousands of dollars based on the options you choose. A step lower is the online news release distribution services like PRWeb and eReleases. These services offer you a good selection of release options at more affordable prices. Lastly, there are free press release services like PRLog and PRFree. These services are great for businesses you start with a very low quality, but remember that third party advertising and banner ads could be included with your release on these services.
Social Media
Should you be already on MySpace, FaceBook, Twitter or any of the other social network sites, consider announcing your new business on those sites, to your friends and followers. more info can also create special profiles on each service specifically for your business. Furthermore, you can leverage the many niche networks. For instance, a new business selling clothing made from recycled materials would do well to generate profiles on niche social networking sites like Care2 and Gaia. Both these networks focus on an audience that might be more interested in recycling and looking after the planet earth than your average Myspace or Facebook user. For other businesses, developing a profile on business networking sites like Ryze and LinkedIn would also be beneficial.
Advertising Campaign
There are many ways to advertise to your potential customers or business partners. Ppc search engines provide a quick way to reach internet search engine users which are typing in keywords related to your product or service. Examples of these include Google AdWords, MSN AdCenter and Yahoo Search Marketing.
In addition to ppc marketing, it is possible to advertise to precisely where your potential prospects gather. Consider running banner and/or text link ad campaigns at websites, forums, portals and blogs that your audience tends to visit.
Marketing With Content
Writing helpful tips, articles and guides and then posting this content to your site or blog, then submitting this article to social news networks like Digg, Mixx, Reddit and Propeller is also an excellent way to get attention for your home based business.
Lydia Quinn writes for Best ITV Team, a small business opportunity [http://www.bestitvteam.com/] which makes use of infomercial marketing. Visit us