Tips For Getting Attention to Your New Online Business Venture

If you're about to launch a new business venture, here are some tips for setting it up some attention.

Press Release

A press release is among the most effective methods to tell the planet about your new business. A well crafted and compelling news release can attract inquiries from TV media, TV shows, magazines, newspapers, bloggers and other journalists. A press release can also attract buyers, build links to your website and gain potential partners and networking opportunities.

A news release should announce the launch of your business and promote your site. A good press release includes details like information about your company and how it began, information about the owners, a mission statement, in addition to the all important contact details. Contact details should include the website URL, business address, a contact email and a person to contact with their contact details, including a telephone number, email and/or fax number.

In terms of distributing the news release, there are various options. For businesses with a large budget, consider announcing on the biggest newswires like Marketwire, BusinessWire or PR Newswire. These are expensive options however, which range from hundreds to thousands of dollars depending on the options you choose. A step lower may be the online news release distribution services like PRWeb and eReleases. These services provide you with a good selection of release options at more affordable prices. Lastly, there are free press release services like PRLog and PRFree. These services are great for businesses starting with a very low budget, but remember that third party advertising and banner ads may be included with your release on these services.

Social Media

For anyone who is already on MySpace, FaceBook, Twitter or any of the other online networks, consider announcing your new business on the websites, to friends and family and followers.  get more info  can even create special profiles on each service specifically for your business. Furthermore, you can leverage the countless niche networks. For instance, a new business selling clothing created from recycled materials would do well to generate profiles on niche social networking sites like Care2 and Gaia. Both these networks cater to an audience that would be more interested in recycling and caring for the planet earth than your average Myspace or Facebook user. For other businesses, creating a profile on business networking sites like Ryze and LinkedIn would also be beneficial.

Advertising Campaign

There are many ways to advertise to your potential customers or business partners. Ppc search engines offer a quick way to reach search engine users which are typing in keyword phrases related to your product or service. Examples of these include Google AdWords, MSN AdCenter and Yahoo SEARCH ENGINE MARKETING.

In addition to pay per click marketing, you can advertise to precisely where your potential prospects gather. Consider running banner and/or text link ad campaigns at websites, forums, portals and blogs your audience will visit.

Marketing With Content

Writing tips, articles and guides and then posting this content to your site or blog, then submitting this content to social news networks like Digg, Mixx, Reddit and Propeller can be an excellent way to obtain attention for your new business.

Lydia Quinn writes for Best ITV Team, a small business opportunity [http://www.bestitvteam.com/] making use of infomercial marketing. Check us out